We decided to draw the line there and only release technical updates from that point on. But the game drew organic traffic and received the Editor’s Choice mark on Google Play, so there was enough revenue to at least cover development. Cost-per-install (CPI) in the US was around $2.Day 30 player retention (R30): 2.6 per cent.Day seven player retention (R7): 8.6 per cent.Day one player retention (R1): 31.7 per cent.Long-term metrics were particularly weak. With each new feature and mechanic in each iteration and relentless testing, it became clear that the game would be impossible to scale.
Suffice it to say, it didn’t go over well with the players.” Take some of the standard monetisation in match-3 games: if you could only buy daily energy but not additional moves within each match, players can invest a lot of effort into beating a level and come one move short of winning.
Diesel Puppet's Aliaksei Lohinau, said: “We got too caught up in our ideas but no how to monetise effectively. However, in our zeal to improve the play experience, we hadn’t thought about monetisation. This was far from typical for the HOG genre, so we assumed that it would help us stand out. However, it was a challenge pairing this concept with the art style, target audience, and expectations, and a mostly female audience aged around 35 which prefer casual games – typical for HOGs. Each action, whether the player was exploring a level to find an item or communicating with characters, had a tangible, impactful outcome. We aimed to increase engagement and retention through heavy emphasis on the plot, dialogue, and characters. Detective Story also did not just have a rudimentary meta, but a parallel metahistory with bonus challenges that see believed would maximise user LTV and differentiate it from competitors. Our first attempt was a project pairing casual genres with a well-developed meta and different mechanics, as opposed to a straightforward linear HOG with a low number of features.ĭiesel Puppet and Azur was inspired by detective movies, so we picked a darker style with a high difficulty level. Detective Story: mixing genres and a deep meta But this journey would take many releases, and a lot of learning in-between. With Diesel Puppet’s art team already established workflow, this partnership was a promising opportunity to enter mobile development without beginning an overly-complex game design process. Milana Gelmanova is a producer at Azur Interactive Gamesįor a few years, publisher Azur Games and developer Diesel Puppet have been working together in pursuit of creating a hidden object mobile game (HOG) blockbuster.
0 kommentar(er)
